February 2025
In today’s fast-paced digital world, it often feels as though the focus is shifting to short-form content. TikTok, Instagram Reels, YouTube Shorts, and other platforms have taken center stage, with their bite-sized videos and instant gratification. These platforms have amassed billions of active users, offering creators new ways to engage with audiences. As a result, many might question whether blogging, with its long-form written content, still has a place in such a video-dominated landscape. Yet, despite the rise of TikTok and other short video platforms, blogging remains alive and thriving. In fact, there are compelling reasons why it continues to offer long-term advantages for those looking to make money online and build a lasting presence.
Blogging’s longevity lies in the depth and permanence of written content. While TikTok videos may have their moments in the spotlight, they can easily get lost in the rapidly changing algorithmic feed, making it difficult for older content to resurface. A blog post, on the other hand, can live on for years, continuously drawing in traffic from search engines. It offers a level of searchability that short-form videos simply can’t match. Search engines like Google are still the go-to resource for people seeking answers, whether that’s for a solution to a problem, an in-depth product review, or information on how to learn a new skill. Well-optimized blog posts can drive organic traffic long after they’re published.
Unlike TikTok videos, which often have a short lifespan in users' feeds, a well-crafted blog can be discovered through search engines years down the line. This timeless quality of written content allows bloggers to consistently attract traffic, generate leads, and, ultimately, make money in a way that short videos can’t quite match. By leveraging SEO (Search Engine Optimization) techniques, bloggers can rank highly for specific keywords and build authority in a niche, establishing a long-term income stream.
One of the most significant advantages of blogging over short videos is the ability to create long-form content. Blogs allow creators to dive deep into topics, offering detailed insights, resources, and value to their audience. This in-depth approach fosters trust and credibility, which is essential for monetization.
When you’re writing a blog post, you have the space to explain your ideas thoroughly, answer questions comprehensively, and offer actionable solutions. Readers appreciate content that is well-researched and provides valuable takeaways. In contrast, TikTok videos are often limited to a few seconds or minutes, forcing creators to simplify or gloss over complex topics. While TikTok is great for quick entertainment or surface-level information, it doesn't offer the opportunity for creators to build the same level of expertise or demonstrate a thorough understanding of a subject.
In blogging, your audience can return to your content again and again, building trust in your knowledge and insights over time. By consistently delivering high-quality blog posts, you can position yourself as an expert in your niche, encouraging readers to follow you, engage with your content, and purchase products or services you recommend.
Another reason blogging remains a powerful tool for making money online is the variety of monetization methods available to bloggers. While TikTok creators often rely on sponsorships and brand deals for income, blogging provides a wider range of opportunities for earning revenue. One of the most common ways bloggers make money is through advertising. With platforms like Google AdSense, bloggers can display ads on their websites and earn money based on the number of clicks or impressions those ads generate. The income from ad networks can grow as the blog’s traffic increases, providing a consistent source of revenue.
Affiliate marketing is another lucrative avenue for bloggers. By promoting products or services within their blog posts, bloggers can earn commissions when their readers make purchases through affiliate links. Because written content allows for in-depth product reviews, comparisons, and tutorials, bloggers have the opportunity to showcase products in a way that connects with their audience's needs, increasing the likelihood of conversions. Furthermore, bloggers have the freedom to select and promote products they genuinely believe in, building stronger relationships with their audience.
As bloggers gain authority and grow their audience, they can also create and sell their own digital products, such as eBooks, courses, printables, or even memberships to exclusive content. Blogging provides a scalable platform for creating a personal brand and developing a business. The beauty of blogging lies in the ability to monetize it in multiple ways, often simultaneously, creating diverse income streams.
Blogging offers unparalleled flexibility and control over your content, your brand, and your monetization strategies. Unlike TikTok, where creators must adhere to the platform’s rules, guidelines, and algorithmic shifts, blogging allows you to own your space entirely. With a blog, you can decide on the design, user experience, content strategy, and revenue model. You can update old posts, reformat content, and repurpose it into other forms (e.g., podcasts or videos) without worrying about the whims of a social media platform.
Moreover, blogging offers the opportunity to connect with a global audience. While TikTok’s algorithm may favor certain regions or demographics, a blog has the potential to reach people from all over the world who are actively searching for information on your topic. Your content can be discovered by anyone, anywhere, at any time—free from the limitations of a specific platform or audience type. This wide-reaching potential is a significant advantage for those who want to build a brand and make money over the long term.
One of the often-overlooked advantages of blogging over short-form videos is the opportunity for storytelling. When you write, you have the ability to craft a narrative that resonates with your readers. Through your words, you can build a personal connection with your audience, share experiences, and convey your passion in a way that’s unique to you. Readers who are engaged with your content are more likely to form a personal connection with you, which makes them more inclined to trust your recommendations and buy from you.
While TikTok can certainly be a platform for storytelling, the format encourages a much faster pace, often limiting the depth of the narrative. Blogs, on the other hand, allow creators to express themselves in a more nuanced and layered way, creating a lasting impression on their readers. The written word has a timeless quality—your blog posts can inspire and influence people for years, long after the trends of TikTok fade away.
While TikTok and other short-video platforms are undoubtedly popular and offer creators incredible opportunities for growth and engagement, blogging is far from obsolete. In fact, blogging’s long-term potential, ability to build authority, and various monetization opportunities make it a powerful tool for making money online. It allows creators to craft detailed, in-depth content that stands the test of time, while also offering control, flexibility, and opportunities for deeper connections with their audience.
In a world where trends come and go, blogging remains a stable and lasting form of content creation. It provides the foundation for building a brand, establishing trust with your audience, and monetizing your expertise. So, if you’re looking for a way to make money online, blogging is not only alive but thriving—offering the kind of long-term value and flexibility that short-form video simply cannot match.
